Financial Literacy

Financial Literacy

“My life’s mission,” said Stacy Francis “is to help other women have the resources, the education, and the support to make sure that they can live the lives they truly deserve.” In 2003, Stacy established Savvy Ladies, a non-profit that provides free personal financial information and resources to women from all walks of life.

Stacy saw the importance of this mission firsthand. Her grandmother stayed in an abusive marriage until she passed away in her 80s. The reason she never left? She was afraid that she couldn’t support herself because she didn’t understand how to deal with money.

Through Savvy Ladies, Stacy hopes to change the way women think and educate themselves about money. The emphasis is on financial knowledge and independence regardless of age, life experience, or income level. Savvy Ladies offers more than 50 free programs and events each year, including seminars, workshops, and webinars. The non-profit provides the only free, confidential help line in the country for women to consult one-on-one with a certified financial planner, a service that has been met with resounding popularity. Through its various programs and services, Savvy Ladies has helped more than 12,000 women so far.

Financial literacy is a cause that’s near and dear to many financial advisors. Americans are responsible for more of their own financial assets than ever before, but advisors recognize that they can only reach so many people through their own financial planning practices. As a result, Savvy Ladies’ mission has resonated. The organization boasts more than 20 volunteer experts and more than 30 partners and sponsors, mostly from the financial services industry.

Since starting Savvy Ladies more than ten years ago, Stacy has had an ever-present influence on the organization. Its very first workshops were held in her New York City apartment and she continues to play an active role in Savvy Ladies’ events. As Board Chair, she’s recruited an incredible group of professionals that share a passion for Savvy Ladies’ mission, and has identified critical funding partners to support its programs. She continues to guide and grow the organization to expand its programs and impact.

Stacy was honored for her work with Savvy Ladies as a finalist for the Invest in Others Catalyst Award in 2015. Savvy Ladies received a $5,000 award donation in Stacy’s honor, which will help offset the organization’s costs and enable it to continue to offer free programs. With financial education lacking across the United States and the world, Savvy Ladies aspires to reach millions of women.


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